News & Stories

Doosan Service Competition: An 8-Month Search for the Best of the Best
2014. 6. 11

The 1st Doosan Service Competition, a Real Survival Audition
The service personnel from Doosan’s Asia-Pacific/Emerging (AP/E) markets are competing in the 1st Doosan Service Competition. The competition was organized by Doosan Infracore P/S Team for the first time. The contest was created as part of the Sales Division’s efforts to boost capacity and the morale of service personnel, but from the beginning, the company’s talented employees have shown a high level of competition.

AP/E alone sees more than 70 service personnel squaring off
The 1st Doosan Service Competition started off with the Middle East qualifier in Muscat, Oman, on March 17-19, followed by the Southeast Asia qualifier in Kuala Lumpur, Malaysia, on April 14-16, the Brazil qualifier at Doosan Infracore South America (DISA) in Sao Paulo on May 26-28, and the Latin America regional qualifier in Columbia on June 3-6. Still to come are the qualifiers for the Commonwealth of Independent States (CIS) in July and Africa in August. All told, six rounds of qualifiers will be held, with 70 service personnel from 42 dealers fighting for the honor of being recognized as the best of Doosan. The 12 top competitors from the regional qualifiers will be invited to Korea for the finals in November. The competition is designed to emphasize the importance of service among AP/E dealers and reinforce the overall service capacity by raising interest in and cultivating service personnel. “The service personnel of Doosan endeavor to enhance customer satisfaction and receive better evaluations from customers, quietly in their own position,” said Gitae Kim, general manager of the Sales Division AM/PS Product Support (P/S) Team. “The festival is designed to herald the efforts made by the service personnel and remind us of the significance of their talent. The enhancement of service competitiveness is a key factor driving the virtuous business cycle of higher customer satisfaction, more loyal customers and product repurchases.”

A competition that creates friendships, not rivalries
The competition took place on the DX225LCA, Doosan’s main model of excavator. Over three days, service personnel were tested on five areas: basic knowledge, inspection skills, operation skills, performance test skills and troubleshooting. And while everyone participating has been highly competitive, they’ve also been having fun, enjoying interacting with their colleagues from different countries. “I already made many friends, and we made a promise that we would rely on and help each other while working onsite even though we live in different countries,” said M. Hariyanto from Indonesia at the Southeast Asia qualifier. “We will spread what we gained from the competition when we go back to our homes, and I’ll continue to do my best for greater customer satisfaction.” Indeed, the P/S Team has also spiced up the competition by adding some fun to the regional events, like performances, games and city tours.


Taking Pride in Doosan through Competition
The Southeast Asia winners—K. P. Threekshana from Sri Lanka and Aung Hlaing Thu from Myanmar— thanked Doosan and the dealers for getting the opportunity to compete, promising to continue enhancing their service capacity. Mohamed Ibnu from Oman, a Middle East winner, even had tears in his eyes because he was touched and happy. A winner of the Brazil qualifier held on May 26-28 was Marcus Delgado.
Doosan Infracore plans to continue holding Doosan Service Competition in the future, developing the program to help reinforce the capacity of the service personnel. In addition, by reviewing the competition process and results, Doosan Infracore plans to better define the service capacities dealers need to focus on developing and reflect that in future training sessions.